Web Analytics, An introductory course about understanding the definition and categories of Web Analytics
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Publisher : Created by The Art Of Service
Course Length : 2.5 hours
Course Language : English
Description
Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research.
This course will begin by discussing the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing.
Who is the target audience?
- Anyone looking to gain an understanding of Web Analytics and its practical application in an IT and Non-IT environment.
- Help career-driven IT professionals stay relevant in their roles in the I.T. industry.
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