Writing With Impact: Writing That Persuades, A University of Cambridge writing tutor takes you from complete business writing beginner to a copywriting pro!
- 4.5 (2,210 ratings)
- Created by Clare Lynch
- English
- English [Auto-generated], Portuguese [Auto-generated], 1 more
- 5.5 hours on-demand video
- 30 articles
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
Preview This Course - GET COUPON CODE
What you'll learn
- Gain confidence and find your voice as a business writer, blogger or writer of other non-fiction
- Use the latest findings from neuroscience to make your message stick
- Build an in-depth profile of your reader so you can target your words at them
- Hone your message down to the stuff that will get your reader to see the world your way
- Hook your readers in from the outset and structure your writing for maximum persuasive power
- Edit your work so you say exactly what you mean (and mean exactly what you say)
- Craft sentences that are clear, succinct, persuasive and musical
- Access a wealth of free online tools for assessing and improving the quality of your writing
- Find and tell compelling stories that will persuade people to see the world your way
- Distinguish between words that persuade and words that put people off
Description
Enrol in Writing With Impact: Writing That Persuades and discover why, over and over again, students describe it as the best writing course on Udemy - in fact, the best course on Udemy.
Clear, concise and addictively engaging, Writing With Impact: Writing That Persuades will change the way you write for ever. It's jam-packed with no-nonsense advice on how to win people over with the written word.
Previous students of the course report that within days of completing it, they've crafted a cover letter that secured them a longed-for job. Or won a regular writing gig at a publication like the Huffington Post.
In Writing With Impact: Writing That Persuades, you'll learn powerful principles that can be applied to most types of non-fiction writing - including emails, reports, presentations, sales pages, advertising, blogs and more.
**** THIS COUSE IS NOT AIMED AT WRITERS OF POETRY OR FICTION ****
What makes this course different from all the other writing courses out there?
Dozens of practical, real-life examples to illustrate the theory
Countless free resources for powering up your prose
A host of writing challenges to practise what you've learned - and get one-to-one feedback from Dr Clare Lynch
Entertaining and humorous, but never lightweight - students say it's addictively engaging
Clear, concise and never repetitive - this is one writing instructor who practises what she preaches
***NEW SECTION ADDED OCTOBER 2017: RHETORIC - ADVANCED PERSUASION TECHNIQUES***
In this all-new section of the course, you'll learn to identify and apply the powerful techniques that today's top executives, advertising copywriters and political speechwriters use to persuade you with their words.
Techniques that no other big-name writing instructor on Udemy shows you.
Techniques that will set you apart from all the jobbing journalists and ten-a-penny content marketers out there.
Techniques that Dr Clare Lynch has herself honed in her decades-long career as a one of the UK's top copywriters.
Want to nail that promotion? Inspire your team? Sell a product, service or big idea? If you're serious about your career, you need this course.
But don't take my word for it. Here's what other students have to say about Writing With Impact: Writing That Persuades.
“Best online writing course I've ever taken. Extraordinary!” JAMES CHISHOLM, UDEMY STUDENT
“Yours is the single most valuable course I've had in the past six years—my BA and MA seminars included” - AKOS CSERNAK, UDEMY STUDENT
“Best writing course i have taken so far.” - IBRAHIM HALILU ABUBAKAR, UDEMY STUDENT
“One month later and I have secured a regular blog spot on the Huffington Post! I could not have done this without Clare's wonderful course.” - FRAN DIAMOND, UDEMY STUDENT
“This is the best course I’ve ever taken on Udemy! This course delivers what it promised.” - DENISE HUBBARD, UDEMY STUDENT
“Best Udemy course I ever bought.” - ANNA CARLA DELLA VALLE, UDEMY STUDENT
“This is perhaps the best writing course I've ever taken. That includes my time in University.” STEPHEN L HEWITT, UDEMY STUDENT
“Trust me, you'll be immediately satisfied with this course” - MARK SIMPSON, UDEMY STUDENT
“A week later I'd landed my first gig as a writer.” - DAVID PULLAN, UDEMY STUDENT
“One of the best courses I've ever taken.” - NADER RUSTOM, UDEMY STUDENT
“To those doubting if you should buy this course, please do, as there is so much valuable information in this course. I can comfortably state that it is one of the best courses that I have bought on Udemy.” - T.O _, UDEMY STUDENT
“I loved it from beginning to end. It is exceptional value for money.” - DEBORAH SOWERBY, UDEMY STUDENT
“a game changer.” - GEORGY THOMAS, UDEMY STUDENT
“One of the best writing courses I have taken to date, love it!” - BEN WALTERS, UDEMY STUDENT
“She is an incredible teacher that has a special unique ability of keeping her students minds engaged and hanging on her every word.” - BRAD MACE, UDEMY STUDENT
“I have taken quite a few courses on Udemy, and I have never seen a professor so interested in the progress of her students.” - GIANCARLO M. GUERRA, UDEMY STUDENT
“I challenge any business writer not to pick up a few gems from this engaging course.” - SACHA VAUGHAN, UDEMY STUDENT
“I very much liked this course because it was #1 goal-oriented, #2 it used concrete examples, #3 everything was fascinating.” - FREDERIK, UDEMY STUDENT
“I love this course. Truly engaging and it made an impact in my writing, almost immediately.” - SAMUNDSWARY IYERDOURIA, UDEMY STUDENT
“a course you do not want to miss” - MA YUANFENG, UDEMY STUDENT
“Fantastic course. This is by far the most complete and thorough course on business writing.” - CARSTEN PLEISER, UDEMY STUDENT
“This course is amazing! I finished it all in one day and went straight to work putting the concepts into my writing.” - URIEL MACGILLIVARY, UDEMY STUDENT
“Life changing at its simplest.” - SUSAN PARKER, UDEMY STUDENT
“This course is amazing. I've been using every technique from the course in my academic life.” - MINH HA, UDEMY STUDENT
“This is the best course I've taken on udemy thus far.” BILL SCHAEFER, UDEMY STUDENT
"This course is priceless. You’ll be glad you signed up." LIAT MIRIAM GAT, UDEMY STUDENT
You should take this course if you want to:
- Build your confidence and find your voice as a writer
- Learn the skills that allow the top copywriters to earn between £250 and £800 a day
- Use words to persuade your employees, your bosses, your customers or investors
- Communicate complex ideas in a way that inspires your readers
- Hook your readers in from the outset
- Save time by writing less but saying more
- Hone your message down to the stuff that matters
- Structure your work for maximum persuasive power
- Understand the difference between elegant simplicity and dumbing down
- Edit your work so you say what you mean (and mean what you say)
- Craft sentences that are clear, succinct and persuasive
- Use online tools for assessing and boosting your readability
- Distinguish between words that build bridges and words that build barriers
- Find and tell compelling stories that make people see the world your way
- Use the latest findings from neuroscience to craft messages that stick
- Use advanced rhetorical techniques to win over your audience
- Enrol now - and change the way you write forever!
Who is the target audience?
- Take this course if you have to do any kind of writing for your job
- Take this course if you're a manager with your sights set on leadership
- Take this course if you're a new graduate making the switch from academic writing to business writing
- Take this course if you're an executive seeking to articulate the case for clear writing in your organisation
- Take this courseif you want to learn the skills to be a professional copywriter
- Take this course if you want to win over more customers, clients or investors
- Do NOT take this course if you're only interested in creative writing such as poetry or fiction. The course focus is primarily on professional writing.
- This course takes you from beginner to expert - experienced writers may find the early lectures cover known ground
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