Modern Copywriting: Writing copy that sells in 2024 - Learn how to strategically deliver words that get people to take action using the art and science of copywriting.
What you'll learn
- What copywriting is and what you need to know to do it effectively
- How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice
- Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
- Proven copywriting formulas that remove the guesswork from writing
- The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively
- How to write headlines that draw people in and get them moving down the rest of the page
- Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more
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