Learn Web & Digital Marketing Analytics - Zero to Hero

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Learn Web & Digital Marketing Analytics - Zero to Hero, Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics


Created by Anil Batra

digital-marketing-analytics-fundamentals-and-process

What Will I Learn?


Understand the fundamentals and process for web analytics to make their digital marketing better

Better understand what Google Analytics or other analytics tools provide
Description
Web and Digital Analytics does not start and end with Google Analytics or any tool. It is more than an understanding of a tool.

In this course I will give the foundation you need to fully utilize Web and Digital Analytics. I have used the very same course outline to train my teams that has worked with clients like Microsoft, T-Mobile, Google Analytics, Target etc.

You will learn the Web Analytics and Digital Analytics process that have been tried and tested with small and Fortune 5 companies. Here is your opportunity to learn the same process.

I clarify the definitions as well as provide you a framework that you can use to do your job. It is the same framework that I have used with my current and past clients which include Microsoft, T-Mobile, Starbucks to name a few.
Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Who is the target audience?

  • Anybody who wants to learn what web analytics is
  • Fresh graduates
  • Career changers
  • Marketing Strategists
  • Small business owners
  • Bloggers
  • Anybody who is interested in improving their web/blog or digital marketing
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